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Ta muchly for visiting. Here you will find musings, ramblings and a few statements of fact. They say women can have it all, motherhood, careers and crazy social lives. But what if we don't want it all? What if we want some of it sometimes and other bits not so often? Here I'll mix and match as the whims and energy levels take me. Your tuppence worth is always welcome!

The mask...

The mask...
Life is for loving and living no matter what it involves...

Wednesday, 13 April 2011

Is SEO the way of the future?

A lemonade purse is all well and good but there comes a time when a gal wants more; like champagne or at the very least a nice class of rioja. This freelance lark is fine when a stable income isn't a priority but in these times of new austoryty - oops sorry that is austerity isn't it. Silly me. As I was saying; with belts pulling in faster than troops in Libya it has reached a point when a return to the world of the office is a must. After three years at home with wee ones I have discovered that employers are less than thrilled to see my CV land on their pile. And what piles they are; great towering edifices of hope and desire. My experience and skill set is, even if I do say so myself, rather good. But a communications job in Brighton - make that ideally a part time communications job - is harder to find than hen free pub down Western Road on a Saturday night. That is unless you work in the SEO trade. For those saying 'what the heck?' this is Search Engine Optimisation. It is a way of marketing online that can be rather brilliant (white hat) but sometimes rather shady (black hat), oh I know the lingo I do. You naughty spammers you.

As I left the world of corporate communications waddling with my baby bump, the world of SEO was new territory to be explored. It appears that in my absence it has not only been explored but conquered and Brighton owns the whole damn kit and caboodle.So it was with a huge sigh of relief that I discovered a free - yes free - conference all about SEO right here in Brighton. If you tweet you'd find it under #BrightonSEO. These lovely SEO people are so brilliant at what they do that they kindly shared their wisdom for naught but the pleasure of people listening and they offered free coffee and danish pastries into the bargain. I genuinely think they deserve a huge round of applause for their efforts; it was well organised, had an amazing range of speakers and for me proved the ideal learning platform for this growing area of communications. Did I mention it was free too - ah yes.

Brighton, a city that is King of SEO

If you want more info on this wonderful event visit Brighton SEO.

Now thanks to the info sharing joy of Twitter and the wonderful generosity of #BrightonSEO I am armed and dangerous; ready to write SEO copy for the highest bidder. Well, at the very least I would be comfortable adding it into my marketing mix and this adds another layer of polish to the old CV. Can SEO be part of my future? Let us keep fingers and toes firmly crossed.


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  4. Hey, Hayley! How were your ventures with SEO? I know that you know that the conference was just the first step. SEO is unpredictable, so you have to constantly learn. But you already have solid writing skills, which will make SEO easier for you. I hope that it went well for you, and that SEO has become a part of your future.